Good copywriting is an important asset to any business considering that stand-alone sales pages can no longer be considered enough to generate conversions in twenty-first century marketing. It doesn’t matter how great your products and/or services are if you can’t relay them to customers in a powerful and compelling manner. Consequently, the decision to hire a copywriter or write your own copy is one of the biggest dilemmas many businesses with an online presence face today. While the right answer depends on your personal circumstances, this article will address five important reasons why you should seriously consider hiring someone to write content for your website.
A web or http cookie is a small piece of text or information sent from a website and stored locally in a user’s web browser whilst surfing the Internet. Generated by a web server, a typical cookie functions like “a web user’s identity card” which stores data relating to the user’s online browsing activities such as registering on a website or using a shopping cart. Consequently, when the user returns to the same web address, the website will automatically recognise the user because of the stored cookie containing his or her information.
The introduction of Google My Business allow businesses to connect directly with customers on Search, Maps or Google+ on the go. This is very important considering how difficult it is to find and keep loyal customers. Although, Google has tried similar features in the past, current users of Places for Business, Google Local, and the Google+ Dashboard can expect their profiles to be upgraded to this new experience. Consequently, business owners will now be able to give their customers the right information e.g. driving directions, opening hours and contact information, all from one user interface.
Following Nominet’s recent introduction of the .UK domain name extension, there has been some confusion on the repercussions, if any, for businesses particularly those that already have a .co.uk domain name. In light of this situation, today’s article will highlight 10 key facts that you need to know about the new .UK domain and help you make a decision on whether to claim yours or not.
When it comes to starting your own business in today’s tough economic climate, you are faced with two main options. You can either build a business from scratch or buy into an established business via franchising. According to The Business Directory, franchising is “an arrangement where one party (the franchisor) grants another party (the franchisee) the right to use its trademark or trade-name as well as certain business systems and processes, to produce and market a good or service according to certain specifications”.